Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads
For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a major role in components and parts [...]
View ArticleIndustrial Blogs for Lead Generation Using Inbound Marketing
If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with [...]
View ArticleBuild Industrial Websites as Dynamic Blog Sites
For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead [...]
View ArticleWhy Industrial Companies and Manufacturers Struggle with Content Marketing
Many industrial companies and manufacturers struggle with content marketing. It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but...
View ArticleProblem-centric Industrial Marketing
Please indulge me if my headline made you go “Huh?” Read on… Industrial and manufacturing marketers are trained to sell solutions. Nobody buys product features, they want solutions. That’s marketing [...]
View ArticleManufacturer Successfully Uses a B2C Online Marketing Tactic
I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in...
View ArticleDon’t Take “Selling” Out of Content Marketing
Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. These are all great at soft selling without irritating the...
View ArticleHow Blogs Help Manufacturers Enter New Markets
The current economy and a global supply chain have forced many manufacturers to reevaluate how they do business these days. Traditional sources of new business – word-of-mouth referrals and repeat [...]
View ArticleSmall Manufacturers Use Social Media Effectively
Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, [...]
View ArticleInbound Marketing Alone May Not Be Enough for Industrial Companies
Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school...
View ArticleMaking Industrial E-mail Marketing More Relevant
E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However,...
View ArticleContent – The Biggest Hurdle in Digital Marketing for Manufacturers
Most manufacturers of industrial products agree that digital marketing is essential for their success now and going forward. Yet, many of these industrial companies are struggling to implement digital...
View ArticleWebsite Content Must Address What’s Keeping Engineers up at Night
Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk Security Compliance Does your website content [...]
View ArticleUsing E-mail Marketing for Lead Generation
Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a [...]
View ArticleAre Community Forums Good for Manufacturers and Industrial Companies?
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a [...]
View ArticleCool Stuff Manufactured in America
In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.” Manufacturing [...]
View ArticleCreating Digital Content for Industrial Marketing
“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I [...]
View Article2012 Content Marketing Trends for Manufacturers and Industrial Companies
I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. [...]
View ArticleManufacturers Need Lead Management to Close the RFQ Gap
Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request [...]
View ArticleInbound Marketing won’t Boost Short-term Sales for Industrial Companies
Inbound marketing is a frequent topic of discussion in my daily conversations with Owners, CEOs and Business Development professionals from manufacturing and industrial companies. Irrespective of the...
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